Ca Real Estate License

Most companies are afraid to invest in online advertising, either because they have tried it and lost thousands of dollars, or because they are afraid of losing thousands of dollars. You should be skeptical, because both those logical reasons are quite valid, and true.

Having clients who previously hired a company or person who implemented their Google AdWords pay per click campaigns to get them traffic to their site proved to be expensive, and useless for their business.

Aren’t all adwords accounts the same? Shouldn’t you be able to hire someone who sets up ppc campaigns and get targeted traffic to your website? Sure. So why didn’t that happen? Why did you pay a significant amount of money, get a lot of clicks, but no business?

Doing your homework comes in handy. And, unfortunately, pay per click services are popping up everyday on the Internet. It’s the same thing as going with a real estate agent who just passed their license, but never sold a house. Or going with a real estate agent who has all the connections, knows all the best listings and deals for their clients, and makes the sales because they know their market, and their clients needs. Which one would you hire to represent your best interest?

When it comes to pay per click services, you must look at testimonials. Do they have actual names and web site addresses that you can view? Have they had any clients? Are they looking to upcharge you on ridiculous monthly fees?

When it comes to the real estate market, your adwords account can be set up in so many different ways, that it will either make or break your bank account. How? If you sell real estate in California, where do you have your ads running? It certainly better be targeted for only the State of California.

Are you on Google’s Content Network? Why? You will literally lose thousands of dollars targeting your ads there. The content network is for a very few who, and if you aren’t careful, you will go broke in one month using it (especially if you set your daily budget too high).

Do not use the Content Network, unless you think people who have not searched on any keywords to find something and they happen to see your ad on the page when they are “surfing” will actually sign up for your services after clicking on that ad for which you just paid a fee. Sure, you can set your budget lower for clicks on the content network, but it isn’t going to bring you in a conversion (sale, signup, referral) that will even pay for these types of clicks.

A real estate agent’s pay per click campaign usually targets a certain region, so make sure you campaign does so accordingly. When you target that region, you need to make sure your keywords are set up with individual campaigns and individual ads for these related keywords. That is the number one mistake most pay per click companies make. They lump a whole bunch of keywords into a campaign, write a few ads, then activate the campaign.

What is your result? You pay the highest cost per click, and get a lower conversion, because your keywords are all different, yet they are using the same ad.

When it comes to ads, I have seen the worst ones you can imagine. Ads are your only sales pitch. You get less than 2 seconds to grab their attention. Why waste your money and their time by having them click on an ad that doesn’t apply to what they are looking for and it cost you way too much because your ppc company never optimized your campaigns.

Here is a realtor ad some people would place using AdWords, and they are targeting Palm Springs Real Estate as one of their keywords.

If you searched for Palm Springs Real Estate, would you click on a text ad that said the following:

Twentynine Palms Real Estate

Free Home Search. See Photos,

Local Maps, and Reduced Prices.

Do you see what is going on here? They are advertising using Palm Springs Real Estate terms, but actually targeting Twentynine Palms. This is located in California and also in the area north of Palm Springs, but they would be paying o hefty fee if I clicked on it! And how relevant would that we to someone searching for real estate in Palm Springs? You would think someone searching for real estate in Palm Springs would simply not click on that ad, right? If you think that way, it will cost you.

The fact that this company is offering a free home search might spark their interest enought to click on it, and they never have any intention on signing up with this company.

If you are offering something free (which can be effective), there are so many different factors you must consider when setting up your AdWords account so you don’t get useless clicks, or tire kickers.

Here is an ad that would be more likely to get a conversion (signup) for you.

Palm Springs California Homes

Search New Homes in Palm Springs

Free Virtual Tours, Low Prices.

Without going into the extremely detailed discussion of keyword research (20 – 30 hours should be spent here), optimization of every single keyword (critical), your daily budget, your target and where your ads will show, your text ads, and all of your on-page SEO marketing (search engine optimization) needed, this should at least give you a basic understanding that viewing testimonials from past clients who had sales due to the results from this expert adwords individual or pay per click company is crucial to your success, and your wallet.

Adrienne DeVita
Google AdWords Pay Per Click Services and SEO Expert

http://www.AdWordsandSEOServices.com

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